Ch.6 · ARN and EUIN Rules · medium
What is 'false urgency' as a prohibited sales tactic in mutual fund distribution?
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EXPLANATION
False urgency is a prohibited sales tactic where distributors create artificial time pressure — claiming that an investment opportunity will close immediately, using countdown timers, or implying that delays will result in losses — to prevent investors from making considered decisions. This manipulation violates the AMFI Code of Conduct.
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