Ch.6 · Distributor Commission Structure · medium
What is the 'last mile' distribution challenge in mutual fund penetration in India?
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EXPLANATION
The 'last mile' challenge refers to the difficulty in reaching investors in B-30 cities, semi-urban, and rural areas. Distributor presence, financial literacy, digital access, and banking infrastructure are often inadequate in these areas. SEBI's B-30 incentive and AMFI's investor education initiatives aim to address this.
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