Ch.6 · ARN and EUIN Rules · medium
What is the 'SIP book' of a distributor and why is it a valuable business metric?
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EXPLANATION
A distributor's SIP book is the total monthly SIP amount flowing through their ARN. It is a critical business metric because: (1) SIPs are recurring — they generate automatic monthly inflows adding to AUM; (2) A large SIP book provides stable, predictable AUM growth; (3) It represents the quality of long-term investor relationships.
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